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Crash Course on Social Media
Introductions
Course Introduction: Crash Course on Social Media (1:39)
Instructor Introduction (1:30)
Social Media Marketing Strategy Workbook
Understand Your Customer
Overview: Build Your Social Media Strategy Foundation (0:54)
Planning for Social Media Marketing (5:39)
Defining Your Target Audience (6:56)
Understanding Your Customer's Journey (4:49)
Planning Your Social Media Strategy and Understanding Your Target Audience
Activity: Create Your Target Audience
Practice Quiz: Understand Your Customer
Prepare Your Social Media Presence
Selecting Your Social Media Channels (3:23)
Summary of Social Media Channels
Establishing Your Tone of Voice (5:27)
Using the Right Tone
Activity: Establish Your Brand's Tone of Voice
Create a Social Media Policy (4:35)
Create Your Social Media Policy
Activity: Create Your Social Media Policy
Practice Quiz: Prepare Your Social Media Presence - Practice Quiz
Conclusion: Build Your Social Media Strategy Foundation (1:08)
Create a Strong Social Media Profile
Overview: Establish Your Social Media Presence (0:49)
Participating vs. Marketing (4:53)
Creating Your Social Media Profiles (4:41)
How to Participate on Social Media And Create Your Social Media Profiles
Activity: Create a Strong Social Media Profile
Practice Quiz: Create a Strong Social Media Profile
Develop and Manage Content
It All Starts with Content (5:49)
Using the Hub and Spokes Model (3:13)
Conducting a Content Audit (5:26)
Repurposing Existing Content (4:54)
Developing a Content Calendar (3:39)
Developing a Content Calendar and Auditing Content
Activity: Create a Content Calendar
Practice Quiz: Develop and Manage Content
Optimize Your Content
Create Content Your Customers Want (5:20)
Create Shareable Content (7:11)
Adapting Content to Your Social Channels (6:07)
Tools for Content Creation (5:05)
Creating Content and Using Content Tools
Practice Quiz: Optimize Your Content
Graded Quiz: Establish Your Social Media Presence
Conclusion: Establish Your Social Media Presence (0:45)
Establish and Manage a Following
Overview: Build a Following (1:40)
Building a Following (5:56)
Interacting with Customers (4:12)
Use Insights to Build on Success (3:29)
How to Build a Following and Interact with Customers
Practice Quiz: Establish and Manage a Following
Grow Your Audience with Advertising
Deciding When to Advertise (3:59)
Establishing Your Advertising Goal (3:54)
Creating Effective Social Media Ads (4:38)
Targeting Your Social Media Ads (4:42)
Optimize Your Ads (5:32)
Creating and Targeting Your Social Media Ads
Activity: Plan Your Campaign
Practice Quiz: Grow Your Audience with Advertising
Zoom In on the Right Metrics
The Metrics That Matter in Social Media (4:56)
The Right Metrics for the Right Goal (5:32)
Using Metrics to Improve Your Ads
Evaluating ROAS and ROI (4:40)
Optimizing Your Marketing Strategy (3:15)
ROAS & ROI Reading
Practice Quiz: ROAS & ROI
Conclusion: Build a Following (1:01)
Course Conclusion & Congratulations! (1:51)
Staying Current on Social Media Marketing
The Metrics That Matter in Social Media
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