Crash Course on Social Media
Everything you need to start building a presence for your business on social media. From selecting a platform to developing content and measuring success, this course will help new and experienced users level-up their social media marketing.
About This Course
Crash Course on Social Media is a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to attract your target audience with relevant and engaging content, discover strategies to grow and maintain your social media presence, use analytics to reach your marketing goals.
By the end of this course, you’ll be prepared to:
- articulate your target audience and customer journey.
- set marketing goals and align them with the correct social media platforms.
- create, grow, and maintain your presence on social media platforms.
- utilize analytics to optimize your marketing campaigns to attain your business goals.
Skills You Will Gain
Example Curriculum
Introductions
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Understand Your Customer
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- Overview: Build Your Social Media Strategy Foundation (0:54)
- Planning for Social Media Marketing (5:39)
- Defining Your Target Audience (6:56)
- Understanding Your Customer's Journey (4:49)
- Planning Your Social Media Strategy and Understanding Your Target Audience
- Activity: Create Your Target Audience
- Practice Quiz: Understand Your Customer
Prepare Your Social Media Presence
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- Selecting Your Social Media Channels (3:23)
- Summary of Social Media Channels
- Establishing Your Tone of Voice (5:27)
- Using the Right Tone
- Activity: Establish Your Brand's Tone of Voice
- Create a Social Media Policy (4:35)
- Create Your Social Media Policy
- Activity: Create Your Social Media Policy
- Practice Quiz: Prepare Your Social Media Presence - Practice Quiz
- Conclusion: Build Your Social Media Strategy Foundation (1:08)
Create a Strong Social Media Profile
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- Overview: Establish Your Social Media Presence (0:49)
- Participating vs. Marketing (4:53)
- Creating Your Social Media Profiles (4:41)
- How to Participate on Social Media And Create Your Social Media Profiles
- Activity: Create a Strong Social Media Profile
- Practice Quiz: Create a Strong Social Media Profile
Develop and Manage Content
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after you enroll
- It All Starts with Content (5:49)
- Using the Hub and Spokes Model (3:13)
- Conducting a Content Audit (5:26)
- Repurposing Existing Content (4:54)
- Developing a Content Calendar (3:39)
- Developing a Content Calendar and Auditing Content
- Activity: Create a Content Calendar
- Practice Quiz: Develop and Manage Content
Optimize Your Content
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after you enroll
- Create Content Your Customers Want (5:20)
- Create Shareable Content (7:11)
- Adapting Content to Your Social Channels (6:07)
- Tools for Content Creation (5:05)
- Creating Content and Using Content Tools
- Practice Quiz: Optimize Your Content
- Graded Quiz: Establish Your Social Media Presence
- Conclusion: Establish Your Social Media Presence (0:45)
Establish and Manage a Following
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Grow Your Audience with Advertising
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- Deciding When to Advertise (3:59)
- Establishing Your Advertising Goal (3:54)
- Creating Effective Social Media Ads (4:38)
- Targeting Your Social Media Ads (4:42)
- Optimize Your Ads (5:32)
- Creating and Targeting Your Social Media Ads
- Activity: Plan Your Campaign
- Practice Quiz: Grow Your Audience with Advertising
Zoom In on the Right Metrics
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after you enroll
- The Metrics That Matter in Social Media (4:56)
- The Right Metrics for the Right Goal (5:32)
- Using Metrics to Improve Your Ads
- Evaluating ROAS and ROI (4:40)
- Optimizing Your Marketing Strategy (3:15)
- ROAS & ROI Reading
- Practice Quiz: ROAS & ROI
- Conclusion: Build a Following (1:01)
- Course Conclusion & Congratulations! (1:51)
- Staying Current on Social Media Marketing
Looking for a learning experience for a team or organization?
Contact us to discuss group pricing.