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Crash Course on Social Media

Everything you need to start building a presence for your business on social media. From selecting a platform to developing content and measuring success, this course will help new and experienced users level-up their social media marketing.

100% Online - learn at your own schedule, Beginning Level - learners dont need experience, Approximately 16 hours to complete

About This Course

Crash Course on Social Media is a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to attract your target audience with relevant and engaging content, discover strategies to grow and maintain your social media presence, use analytics to reach your marketing goals. 

By the end of this course, you’ll be prepared to: 

  • articulate your target audience and customer journey.
  • set marketing goals and align them with the correct social media platforms.
  • create, grow, and maintain your presence on social media platforms.
  • utilize analytics to optimize your marketing campaigns to attain your business goals.
A man and a woman smiling and talking. The woman holds a tablet.

Skills You Will Gain

Social Media Marketing, Content Development, Digital Marketing

Example Curriculum

  Introductions
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  Understand Your Customer
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  Prepare Your Social Media Presence
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  Create a Strong Social Media Profile
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  Develop and Manage Content
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  Optimize Your Content
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  Establish and Manage a Following
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  Grow Your Audience with Advertising
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  Zoom In on the Right Metrics
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Get access to this course for a full year.

Looking for a learning experience for a team or organization?

Contact us to discuss group pricing.